A business name you choose can either be everything or nothing. There is a sea of business competitors and the first thing that distinguishes them is their business names. We can therefore say that your business name presents you to the customers, either
positively or negatively. To choose the best name for your business, follow the following instructions before settling for a final name:
a) Take your business name seriously – Since naming a business is a very serious matter, the name you choose will play a very vital role in selling your product and the business in general. The name you choose must focus on your position in the market, the products you deal in, your image and brand.
b) Avoid the dangers of wordplay – Although wordplay may have been successful in the past, forcing words that do not represent your true expression can backfire on a business. Examples of poor wordplay business are “Dirty pants Cleaners”, “Eye-resistible designs” and “Messy Creations”.
c) Doesn’t be an abbreviation copycat – Most business entrepreneurs are tempted to abbreviate business names to make their communications easier. However, a small business may not have sufficient resources to effectively market and educate the public on what business acronyms stand for.
d) Be focused from the onset – You may be very ambitious from the start to have a successful business, but tagging a business as “International” and “Corporation” is not necessary. The business name should represent your area of operations and specialize in addressing a particular group of people.
e) Stay away from the legal paths – Never attempt to copy, borrow or even modify an existing legally registered business name. getting dragged to court for infringement often happens when you are gaining ground and starting to be successful, if you are force to change a business name, it means starting all over again.
f) Your business name should be beyond local – Your business may be operating locally, but having a name that is geographically based is restrictive in case of future expansion. Although you may be successful in your business at first, you will be stuck in that geographical region unless you change the name to exclude the name of the town or area.