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This is probably one of the most important things that you will ever do for you and your business. It will definitely have the biggest impact of anything you have ever done.

This activity is to help you not only create a 30 second elevator speech, but to better understand what you really do. It will define your USP (Unique selling proposition). This usually even changes my client’s vision of who they are and what they do for their customers.

1. Column One – Products, Services or Features

List your products/services, probably what you are currently telling me what you do or sell. Write down all of them.

2. Column Two – Benefits

List the benefits that your products, services or features provide. Each benefit should be directly linked to the product identified in Column One. Look to answer the question “Why” should someone buy the product, service or features.

3. Column Three – Why Buy From Me?

Identify what makes you unique in the sea of sameness where you can find hundreds of businesses selling the same products, services or features. Avoid price as may become a losing strategy.

Many businesses will always look to incorporate leaflets into their advertising campaigns and budgets for a variety of reasons. One of them being that as a product they are relatively cheap to have produced and small to store. They also allow themselves to present brief and concise information to their potential customers. In order for this to be effective mind, a few factors need to be considered.

The design of the leaflet plays a huge role in determining if the campaign is going to be a success or a failure. For example a high quality design will really entice the public to look at it, where a design of a poor standard will do the opposite. Many people will entrust in the services of a professional team in order to get the work right, or have a knowledge of design and layouts before attempting to do the work themselves.

The theme and concept of your leaflet needs a large amount of consideration as well in order for it to appeal to your target audience. The layout used on your advertisement will also play a key role. The layout needs to be easy to follow and precise, usually the use of clear heading and images will need to be used.

Down the ages, it’s been a vital component of commerce to make the best relationships, with the best people, bring together those partnerships where mutual benefit was the goal.

And trust in those relationships is often the acid test of how well progress is made, especially in the early stages.

Although you may be recommended by others, usually a good sign, meeting up with someone for the first time is often the initial opportunity to make a name for yourself, literally.

So, would it be good to know some easy steps to take to make the new relationship go well?

Of course it would. So here are ten tips to help you on your way.

Imagine it’s the first conversation you’re having with someone you would like to have on your side. These small steps in how you talk to, and listen to them will make a huge difference…

1. Listen well and pay full attention.

By paying attention to them they immediately feel valued and important. This is critical in them believing that you are worth the time and effort. It’s also a matter of courtesy. When someone else is speaking it’s the right thing to do to, listen patiently and being interested.

2. You are more interested in other people than yourself.

It’s almost impossible to do completely and if you do it well, showing that it’s how you are, you will make people like you more. And in the big picture, seeing this as a way of looking after your own interests is far wiser than short term actions.

3. You keep promises and do what you say you will.

By always being upfront with what you say you will do – and then delivering, you will be much more attractive to most people. ‘Dependable’, ‘reliable’ and ‘committed’, will be words to describe how others see you and the way you are.

4. You are a great friend when others are in need.

Whilst this needs some care (or you spend you life sorting out everyone else’s problems), being there for others is a great asset to have. Their needs are often to be listened to and therefore they need someone to talk to. If you are good at this, and help them find solutions to their own problems (not you finding solutions for them all the time), they will thank you and value you.

5. You share resources and put the people you know in touch with each other.

Where you can be a resource for each other, then the network builds into a shared support and resource group. I can’t think of the number of times I have been able to help someone with something that I know and can share. And I know I can now call on others to help me too!